Homedics drift
INVITE CALM IN
Homedics had never sold anything like this. A $499.99 piece in a category the brand hadn't played in,
at roughly ten times the price of anything else on the shelf.
So we didn't sell a device. We sold the thing it does to a room.
"Invite calm in" gave the product a reason to exist that had nothing to do with specs. The creative treated it as an object you'd choose to display, not one you'd hide. Sculptural, quiet, styled into rooms people would want to live in.
First-of-its-kind passive wellness device. New category, new price ceiling for the brand. 30,000+ units sold online.
meet drift, A new meditative sandscape.
whether you’re feeling overwhelmed
and overworked or looking for a way to slow down
and be more present,
drift makes it easy to find your inner peace.
#daretodrift
Built the Homedics Zen Den at LA3C, an experiential launch moment for drift that drove 2,500+ shoppable QR scans over two days
