I build brands people notice and content that sells.
Four brands. 300 launches a year. Twenty years of it.

JOSEFA SPIESS

I run creative for consumer brands that live or die on a shelf and a feed.

Twenty years in, that's four brands, 300 launches a year, a global team of 20, and a multi-million dollar budget. I set the strategy, build the brand systems, direct the shoots, and rebuilt the production model around AI when the old one couldn't keep up.

I concepted and directed the launch of drift, Homedics' first-of-its-kind passive wellness device. New category, $499.99, roughly ten times the brand norm. 30,000+ units sold online.

What I care about hasn't changed since I was an art director: work that makes someone stop, and work that makes the number move. Most people are good at one of those.

Currently: Senior Creative Director, Homedics / FKA Brands. Based in Columbus. Working remotely, and have been.

CAREER HIGHLIGHTS

  • Launched 300 SKUs into Costco, Walmart, and Target, growing sales in a contracting economy and holding Costco sell-through for five consecutive years.

  • Delivered the best Amazon Prime Day in Homedics history, Q4 2025.

  • Lifted Soma.com conversion 25.5%, transactions 11.3%, and cut site load time 26.7%.

  • Concepted, re-platformed, and launched the Homedics and Ellia websites in under four months.

  • Own creative for a four-brand portfolio, leading a global team of 20 and a multi-million dollar budget.

Let's work together

“ Josefa is a strategic, creative leader.
I have been lucky enough to see Josefa in action over the last few years. Her energy and enthusiasm are contagious. She knows how to build a strong team and get results. Josefa can do it all: digital, stores, print! She has a high taste level and great eye for building brands. “

Richard Ledbetter
VICE PRESIDENT VISUAL, SOMA INTIMATES

WHAT I CAN HELP WITH

brand design

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Website Design

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brand design / Website Design /

creative direction

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Video

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creative direction / Video /